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    Off-Page SEO

    January 28, 2016

January 28, 2016

Off-Page SEO


Off page SEO is a website promotion technique used to improve a website’s position in a search engine. It is usually associated with link-building, but it is not entirely just that.

Before we go any further, it is crucial to understand that some foundation principles determine how a site is ranked by search engines. Also, note that no internet user goes through a site to determine what it is all about; internet bots conduct this task.

SEO, short for Search Engine Optimization, develops an optimal digital environ to assist internet bots in streamlining their work. SEO is also vital in getting visitors and expanding brand awareness. Off-site Optimization improves a website’s reputation online.

SEO has two major components, namely On Page and Off page SEO. In this article, we will discuss some aspects of SEO, but moreso, Off-page SEO in detail.

On Page SEO

On Page SEO refers to settings applied on the website, optimizing it for search engines. The most crucial tips include:

  • Optimized titles and descriptions
  • Proper URL Structures
  • User-friendly navigation (i.e. user sitemaps)
  • Optimized internal links
  • Text formatting (use of h1, h2, bold etc.)
  • Image optimization (image size, proper image names)
  • User-friendly .404 pages
  • Fast loading pages
  • Google Authorship verification for all pages
  • Top quality unique fresh content (This is always the blood life of SEO!)
  • External links (should not be broken or linked to ‘bad’ sites)

Off Page SEO

Off-page SEO generally refers to the activities undertaken outside the web page boundaries. The most crucial are:

  • Link Building
  • Social Media
  • Social bookmarking

What is the importance of Off-Page SEO?

Search engines exist only for a single purpose, to return the best results to the internet searcher. To enable, they do just that; they employ off page SEO tactics.

Off page SEO provides search engines with a very good indication of how users and other websites view a particular web site. A useful website is more likely to contain links (references) from other websites and is more likely to have quite a buzz on social media (likes, tweets, re-pins, etc.). Moreover, it is more likely to be bookmarked and shared among users.

Benefits of ‘off-site SEO’ to website owners

To website owners, a successful off-page SEO will provide the following benefits:

  1. An increase in rankings – The website will rank higher in the SERPs, meaning more traffic than usual.
  2. An increase in Page Rank – a website is ranked between 0 – 10, indicating the importance of it in the eyes of a search engine.
  3. More exposure – Higher rankings translates to increased exposure since it gets more links, visits and social media mentions if ranked highest in search engines. It’s like dominoes, a chain reaction, one event leading to another etc. The only difference is, this is never ending.

Link Building

One of the most popular off-page SEOs used. This is essentially creating external links to your website. Your aim is basically to gather traffic so as to bypass your competitors and grow your rank. For example, if someone likes this article and shares it, it is implying that this page has good information.

Over the years, webmasters have been trying to link to their websites in order to achieve a higher rank and they ‘invented’ a number of ways to increase link count. The most infamous ideas were:

Blog Directories – More or less like the yellow pages, but the entries were linked back to a certain website.

Comment link/ Forum Signatures – Applies the principle of getting links to your website by just commenting on some other website or blog. Moreover, instead of including your real name, keywords are used.

Article Directories – Publishing on these sites enables you to get a link (or more) tracking back to your website. The articles range from unique content to spin articles and already published articles.

Shared Content Directories – Some websites allow publishing of content, provided you add a number of links directing to your websites.

Link exchange schemes – instead of publishing your content, you get in touch with other online webmasters and exchange links. To be precise, I can link your website from mine, wherein you can reciprocate and, in some cases, we can make it complicated by introducing a 3-way exchange; in doing so, a third website is used to link mine indirectly as I link yours.

Keep in mind that all the above described methods are likely to get you penalized if you try them.

The birth of black hat SEO

Link building was an easy way to manipulate search engine algorithms; unfortunately, many spammers took advantage of this, building link networks that ultimately led to black hat SEO creation.

Search engines have become intelligent and are swift to notice black hat SEO. Even though there are exceptions, new release in algorithm ranking comes with advancements, so in time, none of these tricks will work.

Social Media

This is also a part of off-page SEO; it is also a way of link building. Proper profile configuration of Social media can also boost SEO.

Social Bookmarking

These days, this form of off-page SEO is not as popular as the days of internet of yore. However, it is a good way to direct traffic to your website. It all depends on the niche your website is a part of.


Off page SEO is as critical as On page SEO. For successful SEO campaigns, you’ll have to incorporate both. Always get the hardest links to find, they are the ones that have value and do not appear as cliché among online users.