January 29, 2016
January 29, 2016
ON-PAGE SEO: THE 8 PRINCIPLES FOR SUCCESS
SEO, short for Search Engine Optimization, develops an optimal digital environs to assist internet bots to do their work. It is also important for getting visitors and expanding brand awareness. SEO has two major components, On-page and Off-page SEO. In this article, we will discuss On-page SEO in detail.
On-Page SEO refers to settings applied on the website, optimizing it for search engines. The most crucial tips include:
- Optimized titles and descriptions
- A catchy meta description
- Optimized internal links
- Proper URL Structures
- User-friendly navigation (i.e. user sitemaps)
- Text formatting (use of italics, bold etc.)
- Image optimization (image size, proper image names)
- Fast loading pages
- Top quality unique fresh content (This is always the blood life of SEO!)
- External links (should not be broken or linked to ‘bad’ sites)
- User-friendly .404 pages
On-page SEO is no longer just checking things off a list, it’s more complex than ever before, and “optimization” both incorporates and builds-up on traditional page elements.
- Fulfill the researcher’s goal and satisfy their intent
The aim of on-page SEO is to fulfill a researcher’s goal and, in a sense, satisfy their original intention. Behind every search, the user is seeking some information, and on-page SEO is responsible to ensure the website does just that, provide what the user wants.
- Speed, speed and more speed
I cannot stress this fact enough; how many times have you found yourself impatient of slow loading pages? Or perhaps you felt frustrated? Users are known to abandon the website at the slightest chance of slow loading of web pages. The impact of that is very huge, from bad reviews to less and less traffic being diverted to your website. You may have quality content, but that will not matter if users cannot access it fast enough.
Therefore less speeds, less traffic and less good reviews, vis a vis.
- Create trust and engagement via User Interface (UI), UX and branding
Creating trust and engagement through User Interfaces (UI) and branding usually follows the determination of speeds. If a user cannot interact fully with your website, then most undoubtedly, they will just click on the return to homepage button find another website. A website should be designed to be user-friendly.
Incorporating UI and visual elements will attract visitors to your website; most of the social sites have incorporated good UI, thereby generating traffic substantially.
- Avoid elements that have the potential to dissuade visitors
Certain phrases should not be considered in article topics and/or keywords. The most common are those that have more social expressions. Avoid overlaid statements like “Do you wish to remain single? If so, click to view this video”. In my mind, possibly I have two answers to that- one would be “Yes I do!” or “No way, I’m not happy being single and I will not click to view the video.” Soon after, a pop-up will come…I don’t know about you but this has already become an interactive scenario.
Stuff like this impacts your website negatively.
- Keyword targeting
Keywords based primarily on on-page ranking hold true today. Balance keywords in your article; not too much for search engines to red flag them and not too little as to not get on the top page. Ensure the keyword is located at the topic, metadata and the first and/or second paragraph. This is the ideal design.
- Related topics targeting
A good website will always ensure there are related topics on site; furthermore, it would be awkward finding fashion items on a tech web page, not to mention a disorderly display.
- Snippet optimization
An online website is not only groomed to be top ranking, but to also receive more clicks and views. A top ranked website with an average of 2% clicks, where the optimal average is close to 15%, is not good. I’m sure you get the idea .
On-site Optimization is responsible for ensuring the website is ranked at the top. This aspect uses the content to improve the ranking and includes:
- Ensuring the website is spider friendly
- Content website clarity.
- Neither overused nor underused keywords
- Presence of properly formatted Metadata
- Integrating social site tags
- Internet bot accessibility
- Presence of Schema, authorship and rich snippets
Incorporate these On-page elements:
- Publication date
This is of utmost importance. More precisely, if searches around have fresh components.
- Use of schema
In multimedia cases where you want to get your content out there through multimedia platforms, a schema can work well for you and your content.
- Domain name
Chances are that domain names of well-known domain name service providers will get the most traffic.
- Content format
When there is a question-based search query, longer metadata descriptions come in handy. Therefore, including a metadata description of your content will be beneficial. Meta descriptions generally give an overview of what the article entails; for those familiar with scientific reports, it is much like an ‘abstract’.
Meta descriptions can be used to draw in more clicks as well. These descriptions also work well with listicles, forums and discussions.
- Unique value plus amplification
This is the final piece of 8! Set your bars, maintain consistency and determine how you will maintain your position at the top once acquired.
Setting the bar is relatively easy; you need to go beyond classic, good and unique content. Do not be satisfied by that. Even though it is easy, it is not reliable. The majority of persons will aim for just that and you will not be in a position to showcase your fineness. Leave it to the ‘’easy breezers’’.
Challenges will continue to increase as you progress into the moderate level. Your product essentially becomes uniquely valuable. Incorporate data and visuals to entice users and generate traffic to your website.
The top brass is reserved for those who are able to get into a user’s mind and generate what the user wants to see as he/she inputs a query in the search engine’s search tool.