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    SEO Audits

    March 1, 2017

March 1, 2017

SEO Audits

Building an online presence for a business requires the implementation of search engine optimization for the company website. However, a site can be more responsive to search engines by performing SEO auditing.

This technique is useful for the identification of problematic web pages that needs improvement. Effective SEO audits will also ensure the smooth functioning of the website and update it with the newest developments in search engine marketing. Also, it places a company ahead of its competitors.

By definition, An SEO audit involves the process of evaluating the search engine responsiveness to a website through the use of relevant techniques. An SEO auditor will examine the site against a list of items and addresses the issues by implementing recommendations that will boost the performance of the site on search engines.

An SEO auditor also needs to expect certain things when performing this task. This includes the in-depth analysis of the website performance regarding social media, search, the quantity of external and internal links and any other relevant information. The auditor should also consider a report that describes an internet marketing strategy which will utilize all the available traffic sources and other internet opportunities.

People are often tempted to embark on SEO audit without paying attention to details. An individual planning to review a website must, however, understand the proper ways to achieve a perfect result. Some people jump straight into this task without taking necessary actions. It might sound good to them, but it is crucial for such individual to adopt some techniques. It is vital for an SEO auditor first to crawl the entire website before any other steps. Website crawling entails the automatic process of fetching web pages through the use of the software. The aim of this process is to store web content for easy access by web users. The crawler will then analyze the page content, search for links to the next page for storage and fetching information. The next action is to consult the search engine. Several search engines offer the webmasters different tools to achieve this step. Google and Bing webmaster tools are excellent in reaching this aim. An SEO auditor needs to consider some factors when consulting the search engines to check if a website is optimized. Such factors include titles and descriptions, URL structure, Text formatting, and content.

Title and description need to be unique for a web page. It must also describe the purpose of the page to web users. The URL structure, however, needs to be well formatted and be special. Concerning the text formatting, the text should be properly formatted using bold and italics for some important parts of the web pages. The content also needs to pass copy scape test and should be free from grammatical and spelling errors. Page speed is another important factor SEO auditor must consider. This is because page speeds affect both website ranking and conversion rate. A website needs to load fast and better than competitor’s website. Low speed can be avoided through image compression and removal of unnecessary JavaScript. This action will reduce the size of the website and eliminate slow speed.

These tips will certainly help to optimize a website properly.